In recent years, vegan and vegetarian products have become more than just food choices, but the lifestyle statements. Supermarkets are filled with “eco-friendly,” “cruelty-free,” and “plant-based” labels that promise a greener, more ethical future. But behind these feel-good slogans lies a powerful marketing strategy that often simplifies complex environmental realities. The “green” image has become…
Headlines like “Apple surpasses 60% reduction in global emissions, moves closer to 2030 climate goal” sound impressive, and they are meant to. But it’s important to look beyond the headlines, because many readers never get past them. Big environmental numbers can easily give a misleading impression of how much progress a company has truly made.…
Apple marked Earth Day with a major emissions cut claim: On April 16, 2025, Apple Inc., the American multinational technology company, announced that it has reduced its greenhouse gas emissions by 60 percent since 2015 in celebration of Earth Day. This milestone is part of the company’s broader initiative to fully decarbonize its manufacturing and…
Deloitte Belgium, the Belgian subsidiary of the global corporate services conglomerate, claimed in its yearly press release of 2020 that the company was able to reduce its carbon emissions by a third over the last three years. This claim turns out to be uncheckable. Deloitte is globally settled in over 150 countries with Deloitte Central…