Misinformation is a mistake; disinformation is a strategy. But both can do equal harm once they’re believed

Misinformation and disinformation aren’t new phenomena in our society, but in this digital age, they’ve become nearly impossible to escape. Every day, on every social media platform, fake news stories circulate faster than fact-checkers can debunk them. One viral post might claim that Starbucks sponsored a controversial political convention, while another spreads gossip about a…

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Online, we don’t just follow the news – we follow the versions of it that make us feel right

News outlets have been facing the rise of fake news in the past couple of years. Audiences and especially younger audiences are starting to avoid news completely. The Reuters Institute found in its annual survey that more and more people are avoiding news because it feels too negative or too overwhelming. People are choosing what…

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Fact-checking can expose misinformation, but it rarely changes the minds of those already convinced

In the digital age, truth travels slower than rumor. Fact-checking initiatives can expose misinformation, but they face an unexpected obstacle: those who already believe the falsehoods rarely change their minds. Why doesn’t evidence always win over conviction? The contemporary information environment has transformed the way societies understand truth. While digital platforms have made access to…

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When it comes to fact-checking populist EU politicians, the task often feels nearly impossible

It is indeed true that fact-checking political claims often seems like an impossible task. Politicians sometimes tend to twist facts, throw around accusations or take figures out ofcontext. Populist politicians are the best in this club, and they are the ones who make the fact checker’s job so much more difficult. But we must never…

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orson welles

War of the Worlds proved that truth isn’t just about what’s said – it’s about who says it, and how ready people are to believe

“Ladies and gentlemen, this is the most terrifying thing I have ever witnessed!” These are the words that were blasting through the radio on Halloween in 1938. “War of the Worlds” interrupted the news bulletin and music to declare that aliens were invading the earth. It was theatrical, melodramatic and spectacular. You could call it…

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Marketing and the “Green” Image – How Vegan and Vegetarian Products Sell Sustainability

In recent years, vegan and vegetarian products have become more than just food choices, but the lifestyle statements. Supermarkets are filled with “eco-friendly,” “cruelty-free,” and “plant-based” labels that promise a greener, more ethical future. But behind these feel-good slogans lies a powerful marketing strategy that often simplifies complex environmental realities. The “green” image has become…

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When Food becomes Polarizing – How Diet Marketing affects Social Aspects

Over the last 20 years, veganism and vegetarianism have shifted from niche dietary choices to a whole cultural movement. What used to be a personal food preference became a guide to a lifestyle that cares about health, but also respects the environment, animal welfare and sustainability. Questions like “Are they healthier or restrictive?”, “Environmentally essential…

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