Marketing and the “Green” Image – How Vegan and Vegetarian Products Sell Sustainability
In recent years, vegan and vegetarian products have become more than just food choices, but the lifestyle statements. Supermarkets are filled with “eco-friendly,” “cruelty-free,” and “plant-based” labels that promise a greener, more ethical future. But behind these feel-good slogans lies a powerful marketing strategy that often simplifies complex environmental realities. The “green” image has become…
