Marketing and the “Green” Image – How Vegan and Vegetarian Products Sell Sustainability

Blogpost

In recent years, vegan and vegetarian products have become more than just food choices, but the lifestyle statements. Supermarkets are filled with “eco-friendly,” “cruelty-free,” and “plant-based” labels that promise a greener, more ethical future. But behind these feel-good slogans lies a powerful marketing strategy that often simplifies complex environmental realities. The “green” image has become…